“Had the opportunity to collaborate with WFAA here in Dallas, Tx. They commissioned us to create a mural for their corporate headquarters located in Downtown.
Texas based artist & designer Drigo (Eric Rodriguez) produced the amazing design that was hand painted over the course of four days.
A Mural for Movement.
The Challenge:
WFAA wanted to make a bold visual statement in their downtown Dallas corporate headquarters. Something their staff could feel in their bones, even their traffic. They needed a mural that reflected the pulse of the city and their own commitment to community, movement, and story.
The Insight:
You can’t paint a mural that matters without tapping into something deeper than color. Drigo’s work speaks in symbolism, and WILFREDO’s job was to make sure the message landed across any audience, day or night shift.
The Execution:
We collaborated with Drigo from sketch to scaffold, managing visual direction, story alignment, and production cadence. Our team ensured the piece honored WFAA’s legacy while speaking in a fresh, modern visual language.
Creative Direction + Narrative Framing
Collaboration Management (Artist ↔ Client)
Production Oversight & Logistics
Photography + Press Kit Development
Documentation for WFAA’s owned media
The Result:
Unveiled in a high traffic hall wall that leads to their creative department, the mural received local press coverage and social engagement. WFAA integrated it into brand stories, community events, and will be on some on air features. Their staff doesn’t just pass it, they stop and take photos.
Behind The Scenes Notes:
Shot the installation process over 3 days in house.
Interviewed Drigo about visual symbology for internal brand use.
Color palette designed to hold up against feature fading over time.
Quote:
”The mural is a moving target, because the people are always moving. That’s WFAA, that’s Dallas.” — Drigo
Want art that means something? Let’s make it happen”
