“Urban Taco features the traditional foods and distinctive flavors of Mexican taquerias by delivering a well-traveled menu of dishes that emulate the street foods and laid back eateries of native Mexico. The idea behind our menu evolution is to continue to showcase the diversity of Mexican ingredients by elevating classic cuisine in a contemporary, yet authentic way. At the heart of the Urban Taco menu is the dedication to serving fresh, authentic ingredients with everything made from scratch - from salsas and sauces to marinades spices and rubs. The restaurants offer a large selection of boutique tequilas from Mexico, Mexican beers, and an assortment of tasty sangrias.
A Rebrand You Can Taste.
The Challenge:
Urban Taco had heart, flavor, and history, but its brand voice hadn’t kept pace with its kitchen. It was time to bridge the old love with new relevance. To modernize without losing culture.
The Insight:
This wasn’t about trend chasing, not for us. It was about tightening the story. People already loved the product. Our job was to make the visual and verbal identity reflect the same confidence as the recipes.
The Execution:
We led a brand overhaul from concept through execution. We shot every dish like editorial. We built a voice that felt bilingual in both tone and audience. And we turned social content into craveable storytelling, not just pretty plates.
Brand Voice + Messaging Framework
Food Photography + Social Assets
Menu Redesign + Copy
Tone Direction for In Store Experience
Live Events & Happenings
Strategy for Digital + Paid Campaigns
Meta, Google, + IG Ads
The Result:
Urban Taco saw a boost in digital orders and foot traffic following the relaunch of not just plates but also brand experiences. The brand gained consistency across platforms, and the content created during the rebrand now powers their social posts. Loyal fans stayed. New guests arrived curious, left full, and happy.
Behind The Scenes Notes:
We styled tacos with hand sourced ceramics for a heritage meets now vibe.
Developed a visual language grid to guide future content.
Voice lines were workshopped in both until they hit just right.
Quote:
“Urban never felt more like itself, a mexican modern taqueria and kitchen.” — Markus Pineyro
Is your brand saying what your food’s already screaming? Let’s talk.”
