“In 2017, Chairman and Founder, Ernesto Rojas embarked upon building a beautiful, Tuscan-inspired mansion surrounded by a sprawling vineyard with the vision of serving couples and families in search of a wedding venue that checks all the boxes of the things they could possibly wish for to make their forever dreams a reality.
After years of attending weddings at venues that were subpar, the team at D’Vine Grace has created a unique experience unlike any other wedding venue in North Texas. While it took several years to secure the funds, Ernesto tried numerous times to buy other properties, but God showed him the way, and that D’Vine Grace Vineyard was destined to be built on the very land he already owned. Along the way, there were numerous people that were instrumental in the planning, construction, and completion of the building itself.
In fact, the name D’Vine Grace Vineyard was inspired by God’s divine grace that he has bestowed upon both the Rojas family and the entire team at the venue. The team at D’Vine Grace could not be more grateful for Ernesto’s work, and more importantly God’s provision to demonstrate a real life fairytale that has paved the way for couples to begin their forever adventures.
Making the Menu Sell Itself.
The Challenge:
D’Vine Grace Vineyard already had the setting: Tuscan charm, wide open skies, and a reputation for unforgettable weddings. But their culinary presentation lagged behind the venue’s aesthetic. The food was great, but it wasn’t selling well.
The ask was simple: elevate the menu visually so guests would see it, crave it, and say yes to more.
The Insight:
Upselling starts with appetite. We didn’t need a new menu, we needed new desire. So we focused on translating their culinary experience into a visual language that made every entrée and dessert feel like part of the celebration.
This wasn’t about marketing. It was about anticipation.
The Execution:
We shot for elegance but stayed grounded in realism. Every dish had to look wedding ready, not over styled. From cream glazed chicken to flourless chocolate cake, we focused on textures, light, and angles that made each bite feel intimate and intentional. Then we packaged it all into an upsell ready asset library D’Vine Grace could use across events, sales decks, and printed menus.
Food + Dessert Photography
Shot Styling + Prop Curation
Print + Digital Menu Design
Dessert Menu Insert Concept
Upsell Asset Kit for Sales Team
Internal Use Style Guide
The Result:
Within the first quarter, D’Vine Grace saw increased dessert package conversions and stronger close rates on plated dinner upgrades. Staff began using the imagery in 1 on 1 sales consults. Couples reported that seeing the visuals helped finalize their decisions faster, and with more excitement.
Behind The Scenes Notes:
We shot everything during off hours using natural light from the vineyard.
Kept plating 95% authentic, no glue, no inedible tricks.
The dessert menu insert became a take home keepsake to trigger emotional recall.
Styled florals to echo the chapel’s seasonal palette.
Quote: ”People used to ask if we had photos. Now they ask how soon they can taste it.” — Events Director, D’Vine Grace
