“If you’re going to buy a home in Dallas, Tx, there’s only one person you call.
Icela Fernandez and her team at Dwell Dallas Realtors.
Damn good people, damn good talent.
20 years serving clients here in the DFW real estate market. She’ll welcome you home.
A Walkthrough That Closed in 6 Days.
The Challenge:
We got the call from Icela Robles with zero runway. A new build needed to sell, fast. The contractor was moving on a timeline, and typical real estate photography just wouldn’t cut it. Icela didn’t want “ordinary.” She wanted storytelling. She wanted the feeling of the space to come across before a buyer ever stepped inside.
We had one shot to make it count.
The Insight:
Homes don’t just sell on square footage, they sell on imagination. We asked: what if we shot this like the house was already lived in? What if the viewer could feel the light, the layout, the neighborhood, all before ever booking a tour?
We leaned into tone. Movement. Perspective. And we flew the drone before it became the go to within the industry.
The Execution:
We scripted and shot a full video walk through as if the viewer was already home. We captured not just the walls, but the energy, the breeze through the windows, the way light poured into the kitchen. We shot the block from above to show the charm of the street, and pulled the skyline into frame as a reminder: Dallas is right there.
Full Concept + Creative Direction
Scripted Walkthrough Videography
Drone Footage: Neighborhood + Skyline
Light Grade & Edit for Realism
Delivery-Ready Assets for MLS,
Instagram, and Direct Send
72-Hour Turnaround
The Result:
The listing didn’t last a week. Sold in just 6 days, with the walkthrough video cited as a key factor by both buyer and agent. The visuals did what words couldn’t: they gave the house a heartbeat. And the client left with exactly what she needed, fast, elevated, and done right.
Behind The Scenes Notes:
Shot, edited, and delivered in under 72 hours.
Drone sequence was captured before regulations limited low flying residential work.
The skyline scene? One perfect take at Sunset.
Interior shot list was built based on natural light windows, not a lighting rig.
Quote:
”You gave them the story of the home, not just the specs. That’s what made the difference.” — Icela Robles
