“The Body Labb is a cosmetic laboratory located in Oak Cliff that specializes in Skin, Body, & Face. It is sister to The Modd Labb, a hair and color salon.
Beauty in a New Light.
The Challenge:
Mod Labb had already made its name in Dallas. But Body Labb was something new, a full service studio focused on lashes, brows, makeup, spray tanning, and even massage therapies. No hair. No confusion. Just clean execution in a fresh space.
Jake Tafoya brought us in to help tell that story. She didn’t want just marketing, she wanted momentum. Something that would cement Body Labb as a go to in Oak Cliff & Dallas from day one.
The Insight:
Opening a new studio isn’t just about services, it’s about signal. We needed to make it clear this was a different lane for Mod Labb, while still carrying the same bold energy. The vibe had to say: premium, creative, unapologetically confident.
So we gave Body Labb a content system that matched that energy from the inside out.
The Execution:
We delivered full creative direction for launch and beyond, shooting visuals that could do more than just sit on a feed. We built the lookbook. We built the narrative. We helped shape how Body Labb would live in the digital world and grow its following in real life.
Launch Photography (Studio, Staff, Services)
Motion Content for IG Reels + Stories
Video Production for Brand + Booking
Social Content Calendar + Caption Strategy
Creative Direction for Marketing Material Ongoing Consulting for Brand Growth + Engagement
The Result:
The launch landed loud. Bookings filled up. The brand found its rhythm fast. Our visual work became the backbone of Body Labb’s content, creating consistency, traction, and immediate appeal. Jake was thrilled with the turnout and results. To this day, we still collaborate on ideas and projects.
Behind The Scenes Notes:
Shot all content inside the studio to show authenticity.
Used cinematic lighting for makeup services to elevate the perceived value.
Kept editing minimal, real skin tones, real energy.
First promo videos and photos generated 8x typical engagement.
Quote:
”You helped bring her to life. I couldn’t have done this without you.” — Jake Tafoya
